Hi, I'm Vinicius
🇧🇷 São Paulo-based Creative Lead with an ich of bringing the human element to the most mundane design piece.
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Design changesimprovestransforms everything.
I like to think that the aesthetics of something can change how we feel about it: stylish clothes can make us feel braver to face a difficult day, the color palette in a restaurant tell us what's to come in the main dish, while the portraits of our social media accounts are millimetrically planned to show how we want to be perceived. The (good) Design is a powerful tool to transform our daily lives, an ally to solve the most varied types of problems; And that's why I've dedicated my career in a hybrid way to Art Direction and Creative Leadership, form at a time, changing everything around.
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September, 2020 - Today
🇧🇷 Creative Lead @ Clicksign
In charge of the creative strategy of the brand, supporting and partnering with Marketing team to identify brand growth opportunities and translate into actionable strategies and brand narrative, ensuring consistency through multiple forms of content. Leader ahead of the Creation Hub, and the management of the brand design team and design tasks.
July, 2020 - September, 2020
🇧🇷 Art Director @ Clicksign
Creation and management of Clicksign's Art and Design demands, from the production of videos, animations and arts for social media networks to internal communication and campaigns. In charge of the rebranding made in 2021 (including a new logo, identity and website redesign in the WordPress environment), keeping the company's touchpoints in perfect conversation and guiding the standards to be followed by employees.
January, 2020 - June, 2020
🇧🇷 Art Director @ Digital Industry
Responsible for the creation of Social Media visual content in different channels and their unfolding as layout proposals and new concepts, not only in static designs but also in videos and animations.
October, 2015 - September, 2018
🇧🇷 Art Director @14bits
Responsible for the creation of Social Media visual content in different channels and their unfolding as layout proposals and new concepts, not only in static designs but also in videos and animations.
August, 2018 - January, 2020
🌎 Photographer @ Meero
Freelancer photographer with a background in Advertising and focus on Gastronomy and Fashion photography. Responsible for capturing, editing and processing the images.
May, 2014 - April, 2016
🇧🇷 Art Assistant @ Clickbus
Briefing interpretation to create online and offline communication designs, in addition to creating and adapting designs to various formats, online and/or offline; Layout and artwork finalization of pieces.
2021
Liderança Criativa
Miami Ad School, Brazil
2021
Comunicação e Oratória
Escola Conquer, Brazil
2020
Inovação na Era Digital
Mackenzie
2020
Branding: Estratégia para Construção de Marcas
ESPM
2020
Branding
Rock University
2019 - 2020
Marketing Digital
Google Creative Campus
2019
After Effects - Motion Design
Cadritech
2012 - 2015
Bacharelado em Publicidade e Propaganda
Centro Universitário Senac